Golf is steeped in tradition. Its manicured greens, precise routines, and historic courses evoke elegance and refinement. Yet the modern-day golfer seeks more than technique; they crave balance, enjoyment, and experiences that complement the sport itself. The Steenberg Classic embodies this duality, combining the prestige of a timeless tournament with moments of connection, joy, and mindful pause.
This year, PURA Beverage Co. brought a new dimension to the event. Known for its low-sugar, full-flavour sparkling sodas, PURA Beverages represent modern refreshment that is as thoughtful as it is vibrant. The brand’s presence at the Classic was more than a drink on the side, it was a celebration of balance, a reminder to savour life in between swings, and a reflection of the art of joyful moderation (take a breath, live a little).
The contrast between the historic elegance of Steenberg and the contemporary energy of PURA Beverage Co creates a compelling visual and experiential narrative. While the course exudes timeless sophistication, PURA Soda introduces a lively, fresh perspective, inviting players and spectators to embrace modern refreshment alongside tradition. Each sip of PURA Soda becomes a moment to pause, reflect, and connect, whether with the game, the company, or the serene surroundings.
In a world where experiences are increasingly as important as outcomes, this partnership highlights how modern refreshment can harmonise with classic sport.
