Hyundai Automotive South Africa has been named the official vehicle partner of the prestigious METRO FM Awards, set to take place in Durban on 25 April 2026.
The METRO FM Awards are expected to generate over R60 million in media exposure, with the ceremony broadcast live on SABC 1 and reaching an estimated 4 million viewers nationwide. The event attracts approximately 10,000 guests including leading artists, industry stakeholders, media, VIP attendees and government dignitaries.
As part of the sponsorship, Hyundai Automotive South Africa will provide a fleet of its premium vehicles, including the Hyundai SANTA FE, Hyundai STARIA and Hyundai PALISADE to transport guests.
Speaking on the partnership, Stanley Anderson, CEO of Hyundai Automotive South Africa said they are excited to partner with one of the country’s most influential platforms that honours local music talent.
“We are proud to partner with the METRO FM Awards, a platform that celebrates the very best of South African music and creativity. METRO FM’s strong connection with a dynamic, upwardly mobile audience aligns seamlessly with the Hyundai brand positioning. At Hyundai, we believe in providing unforgettable mobility experience whilst supporting platforms that inspire excellence.”
Kina Nhlengethwa, Business Manager of METRO FM said the Awards continue to be a cornerstone of South Africa’s music industry and the immersion of the Hyundai brand will enhance the event’s status.
“We are delighted to welcome Hyundai Automotive South Africa as our official vehicle partner. METRO FM’s audience represents a vibrant and influential segment of South African society and this collaboration enhances our ability to deliver a world-class experience.”
“With millions of listeners and viewers tuning-in and thousands attending in person, this partnership adds meaningful value to an already iconic event. We look forward to a successful and impactful collaboration.”
The METRO FM Awards will be held at the Durban International Convention Centre and broadcast live on SABC 1 at 20h00 on Saturday, 25 April 2026.
